cmo-to-go

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Welcome to

CMO T0/Go

Marketing in the fast lane

Business moves fast. To keep up requires constant vigilance and expertise.

5 Tips from John Chambers, CEO Cisco Systems on Running a Tech Company*

Focus on market transitions and try to catch them at the right time.
Enter new markets with a sustainable differentiation.
Listen and take direction from your customers.
Develop a strong leadership team.
Innovate, innovate, innovate.

*Wall Street Journal, Tuesday, August 7, 2007

Notice that the top three directives

John Chambers suggests has to do with "markets"

which requires - marketing.

"Marketing" is all about knowing, building, engaging, and transacting with your "Market". To develop a strong "Market-building" plan you need to know or develop your brand, know who your market is (or can be), define your short and long-term objectives and set clear, measurable goals. Advertising, PR, Promotions, Sales Collateral, etc. are "tactics". They are a final step in the process. The creative and messaging is built on the "Brand" design-platform. The tactics are designed to reach the defined goals and objectives and have measurable metrics to determine ROI. Very often companies jump to the tactics without defining these first steps. This can be an expensive mistake. This should be an on-going "alive" process that continues year-to-year, quarter-to-quarter. If your organization is not doing this you may be missing a large part of your market-growth potential.

CMO To/Go offers you the ability to engage a highly skilled Chief Marketing Officer to assist you and your sales and marketing team in analyzing and overhauling your market focus, customer engagement and communication tactics without the expense of a full-time senior-level executive.

Are you between marketing directors, do you need supplemental staff or simply an objective point of view on an important project or presentation? That is when you need CMO To/Go.

CMO To/Go is available for full-time/short-term assignments or part-time/long-range projects. CMO To/Go is independent of your agency and company politics providing you with objective expertise. Why pay full-time salary and benefits, and provide office space and overhead if you don't need a full-time CMO.

For more information contact Barbara Oney at 216-288-4442 or email: bsiss@roadrunner.com

Strategic Marketing Plan

If you don't have solid "market" growth; if your "market is not delivering the volume or revenue that you expect, you may need a market evaluation and a comprehensive strategic marketing plan.

A good marketing plan should provide ways to evaluate performance and success. You should be able to identify clear goals and expectations. The tactics should be appropriately applied to meet these expectations. CMO To/Go can help you build this kind of marketing ROI infrastructure.

Proper Tactic Application

The advent of digital medias has forever changed the way companies and organizations communicate with their customers.

Organizations not effectively integrating these tactics into their market development and engagement plans will be left behind. Objective, effective guidance in how and what will have the greatest impact with your organization's cost/reward metrics is what CMO To/Go can provide.