Ingenuity Data Capture Strategy

The Cleveland Ingenuity Festival was launching its third season but had only 250 names in their database.  Past seasons had generated hundreds of thousands of website visitors and thousands of attendees.  To be an Art and Technology event they needed to have a data-capture strategy.  A simple sweepstakes was created that invited the website visitors to supply basic data to be entered to win.  Overall the festival acquired a database in the thousands by the end of the festival.

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