Convention and Visitors Bureau of Greater Cleveland

Marketing Style Guide

Each division of the CVB did their own marketing with different budgets, agencies and creative design.  Barbara worked to build a centralized structure that delivered greater cost and time savings, a single agency and central branding creative platform.  The Style Guide enabled the CVB business units and Bureau members to have a level of independence and yet maintain a central look and message for all of the travel channels including Tourism, Meetings Groups and Group Tour.

The Style Guide was made available for CVB members

through the Bureau's Members-only intranet. 

To see the entire Style Guide click here: 

cvb06 style guide_1.24.pdfcvb06 style guide_1.24.pdf

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