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Web Marketing Tool Kit

Page history last edited by Barbara Oney 1 yr ago

Web Marketing Strategy

A highly successful Web Marketing Strategy was developed that enabled festival performers, sponsors and partners to provide valuable marketing exposure and endorsement for the festival. An email was created that enabled the festival partners to place banners, columns and boxes on their websites. There were three newsletters that were designed. Partners could download them into their broadcast email servers where they could customize a message to their email recipients. All of the elements were created with multiple ways of accessing them to enable the broadest possible participation. This effort provided tremendous outreach and visibility for the festival.

Marketing ToolKit Made for Ingenuity Partners, Sponsors, Staff, Artist Coordinators, and Friends. With over 150 arts and technology events, Ingenuity Festival 2007 is going to be THE talked about event of the summer. We’ve made if very simple for you to spread the message. We have developing a marketing toolkit with all kinds of formats and elements perfect to updating your website or sending out emails to you email lists. Please help us get the word out. Let’s leave no one behind - Remember, friends won’t let friends miss this truly unique happening. Three Simple Ways to Get the Marketing ToolKit: 1. Choose from the list of "Marketing Tools" below. By clicking the link for any one item in the list, you will download a .ZIP archive of that tool, including .HTML e-newsletters, basic e-mail headers, logos, banners and more! 2. To download the entire marketing toolkit click here. 3. Right click (or CTRL + LEFT/SINGLE MOUSE BTN) any image in this Ingenuity Inside communication and save to your computer's desktop. 4. Please, wherever possible, place the iPod sweepstakes banner information on your website or in your own targeted e-mails. Set the banner to link to: <http://www.ingenuitycleveland.com/user/register> Marketing Tools: Buzz 3.1 E-newsletter Buzz 3.2 E-newsletter Buzz 3.3 E-newsletter We encourage you to download and send out our eNewsletters to your mailing lists. The Buzz 3.1 e-newsletter is the first of four being created. The subsequent e-news letters will be available on the following dates: July 9, July 16 and July 19. ID Pack & Usage Guide All of the approved marketing elements (logo, copy blocks, and logo usage guide) are available to enable you to build your own communication on your website or your own e-newsletters. Ingenuity Banner Pack This includes a variety of web standard sized banners, buttons, and the "iPod Sweepstakes" banner for your website. Remember, point all links back to <www.ingenuitycleveland.com>. We encourage you to include the iPod sweepstakes communication in your emails and websites. This is set up to help us drive traffic to the website and to capture email data. You can also right click (alternately: CTRL + SINGLE MOUSE BTN or CTRL + LEFT MOUSE BTN) any banner image or button below to save to your computer desktop or folder.





Admission Children 12 and under are FREE! Ingenuity Day Passport - $5 Purchase an Ingenuity Day Passport and have access to all Festival events for that day. Ingenuity Festival Passport - $15 An Ingenuity Festival Passport allows you into all events for the entire four-day Festival. Purchase Your Ingenuity Passport Now Online: www.playhousesquare.org or www.tickets.com In Person: State Theatre Ticket Office, 1519 Euclid Avenue By Phone: Call Playhouse Square: 216.771.8403 Link Up with Ingenuity Via Mobile Sign up to get texted the latest festival news and updates... 1> TEXT “IFESTO7” TO 40404 2> Reply with a NICKNAME for yourself 3> Reply with “FOLLOW INGENUITY411” (spacing matters, so make sure there is a space between "follow" and "ingenuity") Share PICS of the Festival See them on the Playhouse Square Big Screen and at www.ingenuitycleveland.com 1> Take PICS on your phone at the festival 2> Send PICS to pics@ingenuitycleveland.com Read Up in Print Look for ads in the Cleveland Free Times on Wednesday, July 18th. See daily ads in The Plain Dealer beginning July 19th - July 22nd.
Ingenuity is Grateful for the Generous Support from Our Sponsors Presenting Sponsors Festival Partners Underwriters Abington Foundation - AmTrust Foundation - Mark Ansboury - Breuning Foundation - Jenny Brown - Cyrus Eaton Fund Human Fund - John P. Murphy Foundation - Playhouse Square Foundation - Richard Pogue - Ohio Arts Council - Martha Holden Jennings Foundation Stan & Barbara Meisel - Sherwick Fund - Thomas White Foundation - Rand Curtiss - Wolpert Fund Media Sponsors Cleveland Free Times - Coolcleveland.Com - NEWSChannel 5 - Northern Ohio Live - The WAVE 107.3 - WCPN 90.3 - WVIZ/ PBS WCLV 104.9 Community Supporters Downtown Cleveland Alliance - Cleveland Public Library - Cleveland-Cuyahoga County Port Authority - Convention and Visitors Bureau of Greater Cleveland - Dance Cleveland - NASA Glenn Research Center - Nortech - OneCommunity - RTA Contributors Cain Park - Case-Western Reserve University - FUTURE Center - The Cleveland Institute of Art - Cleveland Institute of Music - Dance Cleveland - Forest City Enterprises - Karamu Theater - Museum of Contemporary Art - OSTN/Open Student Television Network - Rock and Roll Hall of Fame and Museum - Rockport Square Supporters APT Center - BICE Ristorante - Columbia University in the City of New York, Keith Building - Holiday Inn Express - MicroCenter - Residence Inn - Star Restaurant - Tickets.com - Schneider, Smeltz, Ranney, & LaFond P.L.L. - Tower City Center - Weber Murphy Fox - Western Datacom - 4 walls.com Ingenuity Buzz Strategy & Design by Nead Brand Partners IngenuityFestival periodically sends e-updates on festival features and events. To modify your subscription see "management" information below or e-mail info@ingenuitycleveland.org to unsubscribe.

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